YOLFTbeta
Baozun Inc

Baozun Inc

BZUN · NASDAQ · Consumer Cyclical / Internet Retail

3.49USD+0.01 (+0.29%)

Price History

Full chart

Market Stats

Previous Close3.48
Open3.44
Day Range3.35 – 3.54
52-Week Range2.07 – 4.27
Volume172.40K
Market Cap170.94M
P/E (TTM)0.00
Forward P/E16.37
EPS-0.35
Dividend Yield0.00%
Beta0.51
50-Day Avg2.81
200-Day Avg2.71

About

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Company Details

  • SectorConsumer Cyclical
  • IndustryInternet Retail
  • CEOMr. Wenbin Qiu
  • Employees6.63K
  • HeadquartersNo. 1-9, West Jiangchang Road, Shanghai, China, 200436, USA
  • Websitehttps://www.baozun.com

Leadership

  • Mr. Wenbin QiuCo-Founder, Chairman of the Board & CEO · b. 1968
  • Mr. Junhua WuCo-Founder, Chief Strategy Officer & Director · b. 1978
  • Ms. Yanjie ZhuChief Financial Officer · b. 1982
  • Ms. Wendy Shu SunJoint Company Secretary and Senior Director of Corporate Development & Investor Relations · b. 1984
  • Mr. Yuen Lung KwokSenior Vice President · b. 1964
  • Mr. Tao LiangSenior Vice President · b. 1988
  • Ms. Suzanne Eleonore Agar ZerbibPresident of Baozun Brand Management · b. 1962
  • Mr. Ken HuangChief Financial Officer of Baozun Brand Management
  • Ms. Ka Man So A.C.I.S., A.C.S., FCIS, FCSJoint Company Secretary · b. 1974
  • Ms. Feng LiVice President · b. 1980

Financials

Income Statement

Currency: CNY2012-12-312013-12-312014-12-312015-12-312016-12-312017-12-312018-12-312019-12-312020-12-312021-12-312022-12-312023-12-312024-12-312025-12-31
Total Revenue954.46M1.52B1.58B2.60B3.39B4.15B5.39B7.28B8.85B9.40B8.40B8.81B9.42B9.95B
Growth (%)-+59.44%+4.11%+64.00%+30.47%+22.37%+29.99%+34.96%+21.62%+6.15%-10.60%+4.90%+6.92%+5.55%
Cost of Revenue880.09M1.36B1.25B2.06B2.46B2.74B3.30B4.45B5.59B5.94B4.98B4.92B4.94B4.89B
Gross Profit74.38M159.57M330.16M537.46M927.56M1.41B2.10B2.83B3.27B3.46B3.42B3.90B4.49B5.06B
Gross Margin7.79%10.49%20.84%20.68%27.36%34.06%38.86%38.82%36.90%36.81%40.77%44.21%47.62%50.87%
Operating Expense118.77M200.56M387.01M529.01M837.50M1.16B1.74B2.52B2.71B3.45B3.39B4.10B4.60B4.98B
Operating Income-44.40M-40.98M-56.86M8.45M90.07M256.33M355.77M306.17M558.68M7.02M33.29M-206.38M-114.83M74.95M
Operating Margin-4.65%-2.69%-3.59%0.33%2.66%6.18%6.60%4.21%6.31%0.07%0.40%-2.34%-1.22%0.75%
EBITDA-39.68M-29.60M-43.10M31.60M125.95M306.95M420.95M529.68M669.29M109.78M-326.85M75.95M190.85M65.55M
EBITDA Margin-4.16%-1.94%-2.72%1.22%3.71%7.40%7.81%7.28%7.56%1.17%-3.89%0.86%2.03%0.66%
Net Income-47.23M-37.77M-59.81M22.62M86.63M208.87M269.71M281.30M425.99M-219.83M-653.29M-278.42M-185.20M-242.10M
Net Income Margin-4.95%-2.48%-3.78%0.87%2.56%5.03%5.00%3.86%4.81%-2.34%-7.78%-3.16%-1.97%-2.43%
R&D6.55M16.12M63.61M59.95M95.64M140.69M268.97M392.95M409.87M448.41M427.95M505.20M-450.59M
R&D as % of Total Revenue0.69%1.06%4.01%2.31%2.82%3.39%4.99%5.40%4.63%4.77%5.09%5.73%-4.53%
Interest Expense3.27M677.00K1.55M004.25M13.06M61.32M66.12M56.85M56.92M41.34M38.99M44.57M
Interest Expense % of Total Revenue0.34%0.04%0.10%0.00%0.00%0.10%0.24%0.84%0.75%0.60%0.68%0.47%0.41%0.45%

Balance Sheet

Currency: CNY2012-12-312013-12-312014-12-312015-12-312016-12-312017-12-312018-12-312019-12-312020-12-312021-12-312022-12-312023-12-312024-12-312025-12-31
Total Assets466.33M542.59M859.86M1.89B2.37B3.01B4.02B7.02B10.45B12.30B9.98B10.46B10.21B9.70B
Total Liabilities144.86M229.79M387.75M654.13M796.23M1.17B1.82B4.45B4.32B5.83B4.38B4.62B4.43B4.20B
Total Equity321.47M312.79M472.11M1.23B1.57B1.83B2.18B2.54B6.10B4.89B4.03B4.09B3.91B3.64B
Cash270.75M194.13M240.75M834.67M968.12M297.10M514.12M1.51B3.72B4.69B2.21B2.35B1.64B1.05B
Total Debt48.89M-16.75M31.06M115.14M222.58M532.45M2.92B2.79B3.98B2.38B2.75B2.52B2.27B
Net Debt-221.85M-194.13M-223.99M-803.61M-852.98M-74.52M18.33M1.40B-929.75M-719.18M165.18M401.67M878.71M1.22B

Cash Flow

Currency: CNY2012-12-312013-12-312014-12-312015-12-312016-12-312017-12-312018-12-312019-12-312020-12-312021-12-312022-12-312023-12-312024-12-312025-12-31
Operating Cash Flow-31.92M-3.29M-66.49M2.20M13.44M-169.07M-98.50M301.40M310.01M-96.11M382.61M448.25M101.28M420.43M
Investing Cash Flow-10.22M-63.48M-30.55M-126.95M-116.74M-639.16M37.56M-1.13B-616.37M375.82M-1.31B-340.37M-817.61M-898.59M
Financing Cash Flow299.95M-48.77M151.10M687.74M210.72M167.71M331.23M1.78B2.67B749.95M-1.65B-8.03M-19.74M-107.49M
Capital Expenditure6.09M14.84M19.76M46.47M76.11M267.03M123.01M91.27M111.05M285.59M206.96M165.01M208.27M153.84M
Free Cash Flow-38.01M-18.13M-86.25M-44.27M-62.67M-436.10M-221.52M210.13M198.96M-381.69M175.65M283.25M-106.99M266.59M
Dividends Paid--000000-001.12M1.08M-
FCF to OCF119.07%551.03%129.72%-2010.35%-466.28%257.94%224.88%69.72%64.18%397.15%45.91%63.19%-105.64%63.41%
Dividend Paid to FCF--0.00%0.00%0.00%0.00%0.00%0.00%-0.00%0.00%0.40%-1.01%-

Earnings

Report DateAug 19, 2015Nov 23, 2015Mar 1, 2016May 23, 2016Aug 4, 2016Nov 16, 2016Feb 21, 2017May 16, 2017Aug 21, 2017Nov 21, 2017Mar 6, 2018May 17, 2018Aug 14, 2018Nov 21, 2018Mar 6, 2019May 29, 2019Aug 21, 2019Nov 21, 2019Mar 18, 2020Jun 2, 2020Aug 21, 2020Nov 23, 2020Mar 4, 2021May 18, 2021Aug 19, 2021Nov 30, 2021Mar 10, 2022May 26, 2022Aug 23, 2022Nov 29, 2022Mar 22, 2023May 25, 2023Aug 28, 2023Nov 22, 2023Mar 21, 2024May 28, 2024Aug 28, 2024Nov 20, 2024Mar 19, 2025May 26, 2025Aug 28, 2025Nov 20, 2025Mar 25, 2026May 20, 2026Aug 27, 2026
EPS Estimate1.02-0.020.370.190.150.471.160.490.690.561.960.500.740.824.030.861.371.003.190.211.691.323.600.622.260.010.860.660.560.552.70-0.16-0.24-1.891.12-0.400.180.461.12-1.661.340.171.80--
EPS Actual0.240.120.250.090.150.361.110.500.730.592.720.540.960.863.460.891.410.992.710.442.431.523.580.822.01-1.211.110.020.02-0.222.33-0.22-0.07-1.280.48-0.25-0.06-0.210.00-0.15-0.31-0.26-0.09-0.020.05
Surprise-76.47%700.00%-32.43%-52.63%0.00%-23.40%-4.31%2.04%5.80%5.36%38.78%8.00%29.73%4.88%-14.14%3.49%2.92%-1.00%-15.05%109.52%43.79%15.15%-0.56%32.26%-11.06%-12200.00%29.07%-96.97%-96.43%-140.00%-13.70%-37.50%70.83%32.28%-57.14%37.50%-133.33%-144.96%-99.97%90.96%-123.13%-253.29%-105.13%--
TimingPre-marketAfter-hoursPre-marketPre-marketAfter-hoursPre-marketAfter-hoursAfter-hoursAfter-hoursAfter-hoursPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-marketPre-market-Pre-market--Pre-market

Key Statistics & Ratios

Market Cap170.94M
Enterprise Value68.57M
Trailing P/E0.00
Forward P/E16.37
PEG Ratio0.06
Price / Sales0.02
Price / Book0.32
EPS-0.35
Book Value9.32
Revenue (TTM)10.45B
Gross Profit (TTM)5.51B
EBITDA347.77M
Profit Margin-1.30%
Operating Margin2.31%
Return on Equity-1.16%
Return on Assets0.91%
Shares Outstanding53.71M
Shares Float41.56M
Beta0.51
Dividend Yield0.00%
Dividend Rate0.00
Payout Ratio0.00%

Analyst Ratings

Buy
Based on 7 analystsTarget 4.58
  • Strong Buy
    5
  • Hold
    2

Ownership Breakdown

Institutions
24.16%
Insiders
0.00%
Retail / Other
75.84%

Top Institutional Holders

  • Schroder Investment Management Group
    2.41M4.15%
  • Acadian Asset Management LLC
    2.12M3.64%
  • Two Sigma Investments LLC
    1.11M1.92%
  • Dimensional Fund Advisors, Inc.
    568.53K0.98%
  • Marshall Wace Asset Management Ltd
    548.41K0.94%
  • Morgan Stanley - Brokerage Accounts
    534.01K0.92%
  • Citadel Advisors Llc
    499.05K0.86%
  • AIA Group Ltd
    399.02K0.69%
  • Arrowstreet Capital Limited Partnership
    378.77K0.65%
  • D. E. Shaw & Co LP
    313.35K0.54%
  • American Century Companies Inc
    256.30K0.44%
  • Susquehanna International Group, LLP
    217.95K0.37%
  • Renaissance Technologies Corp
    196.02K0.34%
  • Qube Research & Technologies
    195.60K0.34%
  • Jane Street Group LLC
    188.85K0.32%
  • JPMorgan Chase & Co
    185.08K0.32%
  • Millennium Management LLC
    159.66K0.27%

Top Fund Holders

  • Schroder Asian Growth SGD A Dis
    1.57M2.70%
  • DFA Emerging Markets Core Equity 2 I
    303.84K0.52%
  • Avantis International Small Cap Val ETF
    237.76K0.41%