
Harley-Davidson Inc
HOG · NYSE · Consumer Cyclical / Recreational Vehicles
Price History
Full chartMarket Stats
About
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Company Details
- SectorConsumer Cyclical
- IndustryRecreational Vehicles
- CEOMr. Arthur Francis Starrs III
- Employees5.50K
- Headquarters3700 West Juneau Avenue, Milwaukee, WI, United States, 53208, USA
- Websitehttps://www.harley-davidson.com
Leadership
- Mr. Arthur Francis Starrs IIICEO, President & Director · b. 1978
- Mr. Jonathan R. RootCFO & Chief Commercial Officer · b. 1974
- Mr. Matt RyanChief Marketing & Technology Officer · b. 1974
- Mr. Bryan NikethChief Operating Officer · b. 1977
- Mr. Bryan Andrew BeckChief Accounting Officer
- Mr. Shawn Michael CollinsDirector of Investor Relations
- Ms. Gayle E. LittletonChief Legal, Compliance & Corporate Affairs Officer and Corporate Secretary · b. 1973
- Ms. Tori TermaatChief Human Resources Officer · b. 1978
- Ray DreaChief Stylist
- Mr. Andy BenkaVP of Product Management & Chief of Staff
Financials
Income Statement
Balance Sheet
Cash Flow
Earnings
Key Statistics & Ratios
Analyst Ratings
- Strong Buy5
- Hold9
- Strong Sell2
Ownership Breakdown
- Institutions
- 111.70%
- Insiders
- 1.18%
- Retail / Other
- 0.00%
Top Institutional Holders
- BlackRock Inc10.61M10.19%
- Donald Smith & Co Inc9.28M8.92%
- Dimensional Fund Advisors, Inc.5.97M5.73%
- American Century Companies Inc5.35M5.14%
- Vanguard Portfolio Management, LLC5.28M5.08%
- LSV Asset Management5.08M4.88%
- Vanguard Capital Management, LLC5.06M4.86%
- FIFTHDELTA Ltd4.37M4.20%
- State Street Corp3.80M3.65%
- UBS Group AG2.86M2.74%
- Geode Capital Management, LLC2.29M2.20%
- D. E. Shaw & Co LP2.27M2.18%
- Bank of New York Mellon Corp2.11M2.03%
- Gate City Capital Management, LLC1.97M1.90%
- Morgan Stanley - Brokerage Accounts1.89M1.82%
Top Fund Holders
- Avantis US Small Cap Value ETF4.99M4.80%
- iShares Core S&P Mid-Cap ETF3.60M3.46%
- Vanguard MStar Total Stk Mkt Idx Invest3.35M3.22%
- Vanguard Small Cap Index2.42M2.33%
- Vanguard Selected Value Inv2.21M2.12%
Dividends
Stock Splits
- Apr 10, 20002:1
- Sep 29, 19972:1
- Sep 13, 19942:1
- Jun 29, 19922:1
- Jun 18, 19902:1