Definity Financial Corp
DFY · TO · Financial Services / Insurance - Property & Casualty
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About
Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.
Company Details
- SectorFinancial Services
- IndustryInsurance - Property & Casualty
- CEOMr. Rowan Saunders B.A.
- Employees3.46K
- Headquarters111 Westmount Road South, Waterloo, ON, Canada, N2L 2L6, Canada
- Websitehttps://www.definityfinancial.com
Leadership
- Mr. Rowan Saunders B.A.CEO, President & Director · b. 1964
- Mr. Philip Mather B.Sc., B.Sc. (Hons), C.A.Executive VP & CFO · b. 1975
- Mr. Fabian RichenbergerChief Operating Officer · b. 1967
- Mr. Paul MacDonaldExecutive Vice President of Personal Insurance & Digital Channels · b. 1974
- Mr. Innes Fraser Dey B.Sc. (Hons), LL.BSenior Vice President of Corporate Affairs · b. 1969
- Ms. Tatjana LalkovicSenior VP & CTO · b. 1968
- Mr. Dennis Westfall C.F.A., MBAVice-President of Investor Relations
- Michael PadfieldSenior VP, General Counsel & Secretary
- Ms. Sarah AttwellsAssociate Vice President of Corporate Communication
- Ms. Brigid V. PelinoSenior VP and Chief People & Culture Officer · b. 1964